Good People Studio

Web design & development agency specializing in direct-to-consumer strategy & operations.

Good People is a brand development agency specializing in direct-to-consumer strategy, end-to-end e-commerce operations & content production, with a focus on emerging POC and women-owned luxury brands.

More than just web design…

We help brands, designers & artists launch and grow successful direct-to-consumer businesses by combining strategy, execution, data & design to create custom launch, expand, or pivot solutions.

Blending data, content & design to create engaging & effective digital commerce experiences.

Web design & development for Studio Cathy Nordstöm by Mia Bonhomme.

A young woman with curly hair wearing an orange top, looking down at the camera from below with a clear blue sky in the background.

A woman with dark, curly hair and light skin standing outdoors near the ocean, partially covered with a sheer, peach-colored cloth and wearing a yellow top, with a beach and blue sky in the background.

Two women outdoors on a sunny day, one in the foreground with her arm raised, partially blocking her face, and the other in the background wearing a vertically striped jacket with orange, red, white, and yellow colors, and curly dark hair, standing in a grassy park with trees and a clear blue sky.

Art direction & production for Rosie Assoulin by Mia Bonhomme. Photographed by Ezra Patchett.

Web Design & Development

We specialize in Shopify & Squarespace. We have solutions for every budget from simple, out-of-the-box solutions to fully customized storefronts.

Template selection, design, & deployment
Custom web design art direction & development project management
Re-platforming (moving from Magento, Squarespace, etc to Shopify)
Social, marketing, & other 3rd party channel integrations (e.g. Instagram, Facebook, Pinterest, Google Shopping, Farfetch etc.)

Interior of a room with blue paneled walls, featuring classical portrait painting, floral arrangements, and upholstered furniture with patterned cushions, illuminated by natural sunlight.

Display of wallpaper patterns including cherry illustration, blue and yellow striped designs, a room with striped wallpaper, and small dotted patterns in blue shades with prices listed.

Interior decor featuring a wall with vertical stripe wallpaper, a lamp with a brown stem, a gray lampshade, a blue vase with pink flowers, and a green shelf.

E-commerce Strategy & Operations

We work with you to understand your brand and growth goals and develop a comprehensive digital strategy designed to engage, convert & scale. Some areas of our expertise:

Identifying & launching the right e-commerce platform for your goals (e.g. Shopify, Squarespace, Magento)
3rd party marketplaces (e.g. Farfetch, Garmentory)
Digital content production (e.g. e-commerce, editorial, lookbook)
Customer experience & building brand loyalty
Warehousing & fulfillment solutions

A person with orange lipstick and colorful body paint on their chest, covering their shoulders and neck area.

A woman with curly hair sitting on a black and chrome chair, wearing a cream colored bralette top and high-waisted khaki trousers with a black belt, looking directly at the camera.

Fashion website homepage showcasing categories: dresses, tops, pants, skirts, outerwear, with models displaying various stylish outfits.

Black and white photo of a woman wearing a white ruffle tennis dress, standing against a plain background.

Webpage promoting Rosie Assoulin's 10-year celebration featuring a woman with bright orange lipstick covering her eyes with her hands, wearing a colorful, abstract-patterned dress.

Collage of fashion looks from Rosie Assoulin's collections including Resort 2024, Spring 2023, Fall 2023, with models in various colorful and creative outfits and backdrops.

Creative Direction & Photo Production

One of the most important elements of any digital strategy is content. We pride ourselves on producing high-quality content for a variety of budgets. We have experience producing lookbooks, linesheets, e-commerce images, editorials, & brand campaigns.